Skip to main content

Gino Wickman's "Get a Grip" and "Traction" -- Strategic Planning at MinistryCPA

Each November, MinistryCPA professionals set a course for their next year by revisiting the firm’s long-term and annual strategies. Concepts introduced by Gino Wickman in his companion books Traction and Get a Grip contribute significantly to the design of MinistryCPA’s system for vision and growth.

Wickman’s primary tool for his Entrepreneurial Operating System (EOS) is his Vision/Traction Organizer (V/TO). His model seeks to depict an organization’s answers to eight questions in one or two pages (discussed and illustrated within pages in Traction).

  1. What are your Core Values? (pp 35-45)
  2. What is your Core Focus? (pp 46-52)
  3. What is your 10-Year Target? (pp 52-54)
  4. What is your Marketing Strategy? (pp 55-65)
  5. What is your Three-Year Picture? (pp 66-68)
  6. What is your One-Year Plan? (pp 68-69)
  7. What are your Quarterly Rocks? (p 70)
  8. What are your Issues? (pp 70-71)

You will want to read Wickman’s books for yourself, but the MinistryCPA team has a few observations to share.

·       The concepts introduced in Traction are fully illustrated in the follow-up book, Get a Grip. But a client who first introduced MinistryCPA to Wickman’s ideas suggested we read them in reverse order, an effective recommendation.

·       Core Values aren’t something a team can make up. Instead, they are identified as pre-existing and then appreciated and consistently followed. MinistryCPA professionals instinctively knew, but needed to identify, that its people already practiced uncompromising integrity, possessed “wired to serve” DNA, and sought to live as hungry, (people) smart and humble servants (as taught by the Bible prophet Micah (chapter 6, verse 8)).

·       A team’s Core Focus is also identified, rather than manufactured. A firm’s reason for being and niche serve as anchors for holding a team in place when the winds and waves of fads and misaligned ventures might put it in peril.

·       The point of Wickman’s 10-Year Target is not necessarily locked in on 3,650 days—he’s seen a range from 5- to 20-years work well. The point is to agree on a “larger-than-life goal that everyone is working toward.”

·       The Marketing Strategy section led the MinistryCPA to develop actionable objectives—describe your ideal customer in terms of demographics, geographics and psychographics; identify your “uniques”; articulate your product/service delivery process; and determine whether you can incorporate a guarantee.

·       Wickman’s Three-Year Picture, One-Year Plan, Quarterly Rocks, and Issues guidance lead his followers to implement their BHAGs (Big, Hairy, Audacious Goals) in actional steps and accountability.

MinistryCPA has incorporated aspects in Wickman’s EOS into its annual “Playbook” with gratifying success. If we’ve piqued your interest, we suggest that your team read and understand Wickman’s vocabulary, then complete his “Organizational Checkup” in Traction on pages 10 and 11. We did and found that we had a cohesive team that has a variety of perspectives but is on the same page when it comes to Vision.


Popular posts from this blog

Review: Form 1099 Payments to 501(c)(3) Organizations

Question: A church rented space from another church last year. Should it request a completed Form W-9 and issue Form 1099-MISC? Answer: Payments from one 501(c)(3) organization to another 501(c)(3) organization are not subject to Form 1099-MISC reporting. The IRS Instructions for Form 1099-MISC state that "payments to a tax-exempt organization" are exempt from reporting a Form 1099-MISC.  The following are typical examples of payments of $600 or more by a church which are subject to reporting a Form 1099-MISC: Rent paid to an individual (non-corporation) Payments for services rendered by individuals who are not employees (e.g. janitorial service, facilities, snow removal, guest speakers) Support sent directly to missionaries

Special Topic: U.S. Olympic Champion Ben Peterson's Autobiography "Road to Gold"

Road to Gold , by Ben Peterson We are privileged to serve our client Ben Peterson and Camp of Champs, the wrestling ministry he founded   and directs. Ben wrestled for more than 16 years, coached on a collegiate level for 28  years, and has directed Camp of Champs for more than 40 years. We have read his autobiography and found Ben's dedication to the sport and his faith to be inspiring. If you are looking for a good story we highly recommend Ben's  Road to Gold. In Road to Gold , Ben shares the lessons he learned throughout his upbringing and how they led him to achieve Olympic victory. Ben states a key element of his youth was the consistency of his parents. He was encouraged to read the Bible every day from an early age, which he now describes as the most stabilizing habit in his life. Throughout his story Ben also emphasizes the importance of confidence, solid goals, hard work, and consistency. These qualities helped Ben throughout his life and wrestling career, from learni

When you don't know what you don't know

Here at MinistryCPA, we recognize that many churches rely on volunteers and/or part-time treasurers and financial secretaries.  With this in mind, we seek to come alongside ministries in providing the much-needed support to ensure that they are operating in a manner that is both compliant with governing authorities and taking advantage of opportunities for improved stewardship of ministry and employer financial resources.  Please consider this brief checklist to determine if your ministry needs to look further into areas that could be classified as “We don’t know if we are compliant.” Please check all compliance requirements that are currently being met: File quarterly Form 941 or annual Form 944 with the IRS Issue Forms W-2 to all employees and File Forms W-2/ W-3 with SSA Ministerial Housing Allowance is only listed in box 14 of the Form W-2 – it is not included in box 1 Obtain Form W-9 from all individuals/businesses that are paid the cumulative total of $600 or more in the year f